Pillow Talk // Part.2

After this weeks lecture in looking further into Marketing Tools our next task involving Pillow Talk was to come up with rough advertisement that would be used in a appropriate environment which would effectively promote the product. 


We decided our target market were at busy working couples who live long distances apart and aimed to place the Ad in mainly public transport areas and in magazines such as metro and aeroplane on-flight magazines. 


The next step was to come up with an answer to "Why would you buy Pillow Talk?". . . 


Using the tools we learnt in this weeks lecture we thought of the "What's and Why's (irrational&rational)" of Pillow Talk. . . . .  


What - A tech pillow product with a ring , speaker , sensor, lights and a smartphone app. 
Irrational - Makes you feel closer, desire to communicate with your loved one, appear open to try out new tecnoglogy , look like a loving person. 
Rational - Able to contact your partner in long distant circumstances. 


Answer - A mode of communication which means that you can have a long distance emotional and innovative relationship. So you can look like a caring and loving Partner. 


With our poster we wanted to reflect the idea of long distance and the way in which the product actually works, showing the thought provoking idea of Pillow Talk. The main idea of my take of the poster was portraying the feelings you receive when lying on the pillow, a pulsing heartbeat from a distant lover. . . 


Here is my quick idea for the poster. . .