Last week our class met Jo Montgomery, an former Digital Interaction Student at DOJ. She came in to tell us bout her company "Little Riot" and her current project "Pillow Talk" which consisted of two pillows, a ring which isconnected through a smartphone APP that could detect your pulse beat and then each others heartbeat and play it through a speaker inside your bed pillow. The aim of her product was to connect long distance lovers in a more emotional and intimate way.
Personally, when i first heard the idea of the product i thought it had its limitations because at the end of the day all heartbeats sound the same and the its lack of customisation and individual personality meant maybe the products life cycle would be rather small. However, its target audience isn't aimed at people like me, a single student who lives only a 2 hour bus journey away from his mummy in Glasgow. So, i can't fully understand its point and connection with a partner.
This opinion would be the basis of my next task given to me after hearing Jo talk about her product.
The first task was to again use Marketing Tools to find the strengths, weaknesses, opportunities and market threats of her product. All of the groups pitched their ideas to Jo, most of them suggesting the different environments in which her products could be used and the different ways in which the product could be personalised to suit the relationship .
I enjoyed this task as it put me in a real design situation that i could face in the future and hopefully as a class provided Jo with a few more ideas that will help her success.
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