Monday, 21 February 2011

Assignment 2 - What images mean


In this assignment i was asked to show 3 advertisements with all typography removed from the image so there was no obvious sign of what product was  being advertised.  I cropped these 3 images and presented them to a group of 3 people, asking each what the image made them feel like and think about :


Joshua : Uncomfortable, Amused , Practical Jokes and Drag Queens.
Jaime : Confused , Interested , Funny , Sleep and Tiredness.
Ben : Clean , Creeped , Homosexuals and Woman.



Joshua : Dispair , Shame , Athletes and Steroids.
Jaime : Dark , Evil , Unhappy , Hairloss and Exercise.
Ben : Anger , Cold , Manly , Brutality and Warriors.



Joshua : Lust , Attractive , Good Health and Hair Products.
Jaime : Sexy, Beuty , Lesbians , Purity , Clothes and Angels.
Ben : Clean , Happy , Closeness , Elegant , Hair Products and Angels.

Overall, i believe this experiment went pretty well. As a Graphic Designer it opened my eyes further to the power of typography and the difference it can make . Most importantly how a smartly chosen image can speak for more than words. Especially, in the final image when "Ben" mentioned the word "clean" as it portrays the tounge and cheek  style the advert is using when selling Virgin Olive Oil . In other cases , for example the second image , the phrase "natural extracts" and the product itself were needed alongside the image of the male as it alone suggested different ideas. The first image was a good example of creating postive emotions towards the product , making its audience feel amused and most importantly , interested. Also , i found out most of the time people read images by what they only see in the subject and not the story behind it or who else may be involved in whats happening.

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